INTEGRATED STRATEGY

e-outbox's core concept is to approach website
design, and all its related digital media vehicles,
as a global marketing strategy.

YOUR WEBSITE IS A MARKETING TOOL
e-outbox provides integrated marketing strategy
in order to drive prospects to your website.
Your website will become a lead-generation tool
by legally capturing your visitors' email records.

WHERE TO START
• Create rich content with easy navigation.
• Reach out to your prospects with online
MIand/or email advertising campaigns.
• Develop strong SEO and relevant social media.
• Drive your prospects to your website using
MIcomplimentary offers, blogs and/or tips.
• Exchange this information with your prospects
MIby having them register on your website.
• These prospects can become genuine leads.

HOW DOES THIS CONVERT INTO SALES?
• Your prospects have voluntarily provided
MItheir information by registering on your website
MIand agreed to opt-in their email address.
• Your prospects have become sales leads.
• You now can build an email marketing database
MIand legally advertise to them via email.
• You can devise a marketing strategy with
MIemail and/or postal campaigns as a follow-up.
• Your leads can now be converted into customers.

WHY DIGITAL MARKETING?
• It is more cost-effective and truly interactive.
• It has more accurate delivery rates.
• Results are fully measurable and should be often
MImonitored in detail in order to manage your ROI.
• We have access to many professional resources
MIin the marketing industry.
• This is the fastest-growing media and can be
MIcoupled with social and mobile marketing.
• Email campaigns, followed by postal campaigns,
MIare far more effective than postal alone.